HEM, the brand of Deutsche Tamoil, first-time launched the campaign ‘One Year Fuel for Free’ in Germany.
From 1st February until 30th April 2019, HEM customers had the chance to get a campaign sticker at every HEM station. To participate, they simply had to take a photo of the sticker on the rear window of their car and upload it to the HEM website or post it on their own Instagram account. Overall, three participants were randomly chosen and each won a fuel voucher worth 5,000 Euro. The campaign was promoted by regional radio cooperation and Facebook. The content of the campaign proved successful for the HEM social media channels, including the user generated content based on the campaign.
Published: June 2019