The Oilinvest Group has been retailing in Holland since 1993, with a network now expanded to more than 200 service stations, the vast majority of which are company owned and operated under the Tamoil brand.
The Dutch downstream industry has faced a challenging environment over recent years, with constrained demand and taxation increases. Market-wide rationalisation has seen many manned stations replaced by unmanned, and new partnerships emerging in supply, logistics and marketing. Tamoil has been at the forefront, and was among the first to forge supply and logistics partnerships with peers. In 2016 Tamoil was the first oil company in Europe to enable mobile payment at its service stations and launched in the same year, together with a Dutch energy company, OGO CNG (compressed natural gas) pumps at its service stations.
It’s also been working on a number of marketing initiatives to be launched during 2017. These efforts have already begun to bear fruit: 2016 results were significantly improved on previous years, and prospects for 2017 look better still.
The company has a number of ambitious plans for the future. Over the next few years, Tamoil Netherlands will be looking to leverage its existing assets more effectively and develop new ways to enhance customer satisfaction, helping it maintain its long-term competitiveness, maximise its profitability and further strengthen its financial base.